Search Engine Optimization
A beautiful website is only the first step. If potential guests and customers can’t find you on Google, you’re losing valuable traffic, inquiries, and revenue. In today’s competitive digital space, visibility is the difference between being booked out or overlooked.
At Homlay, we deliver strategic SEO services tailored to short term rental businesses. Our proven approach helps you rank higher in search results, attract qualified leads, and grow sustainably, all without depending on paid ads.
Smart SEO Strategies
That Drive Real Results
1. Keyword Research & Strategy
We dig deep to find the exact words your potential guests are searching for. By uncovering high-impact keywords and building a smart strategy around them, we help your website attract the right traffic
2. On-Page Optimization
From title tags and meta descriptions to headers and internal links, we fine-tune every element on your site to improve rankings, user experience, and conversion rates, all while keeping things clear and customer-friendly.
3. Technical SEO Audit
Behind every high-performing site is clean, optimized code. We run a full technical audit to find and fix crawl issues, broken links, indexing problems, and more, ensuring your site is Google-friendly from the inside out.
4. Social Media Integration
SEO doesn’t work in a vacuum. We connect your website with your social channels to drive more engagement, boost shares, and create a cohesive digital presence that grows your brand across platforms.
5. Google My Business & Local SEO
We make sure your property appears where it matters most, in front of local guests ready to book. From Google My Business optimization to local listings and map visibility, we help you capture more direct bookings and dominate your area.
6. Site Speed Optimization
Slow websites lose visitors fast. We optimize your site's speed and performance to keep people engaged, improve search rankings, and boost direct bookings, because every second counts.
7. Analytics & Tracking Setup
What gets measured gets improved. We’ll set up Google Analytics, Search Console, and conversion tracking so you can see what’s working, where traffic is coming from, and how your site is performing over time.
8. Blog Writing & Optimization
We craft helpful, SEO-friendly blog posts your audience will actually want to read, and Google will love. Each post is optimized to attract traffic, build authority, and answer your customers’ real questions.
Why SEO is the Key to
More Guests and Bookings
More Visibility, More bookings
SEO puts your property in front of the right guests at the exact moment they’re searching, helping you get seen, trusted, and booked.
Cost-Effective Marketing
Unlike paid ads, organic traffic from SEO doesn’t cost you per click. It's a smart, long-term investment that keeps bringing results month after month.
Higher Website Traffic
With strong SEO, your property ranks higher, and higher rankings mean more clicks, more visits, and more chances to turn lookers into paying guests.
Builds Trust & Credibility
Top-ranking properties are seen as more trustworthy. With strong SEO, your rental stands out as professional, reliable, and the clear choice for guests ready to book.
2 Months to More Visibility,
More Guests, More Bookings
1st Month: Foundation & Setup
1. Keyword Research & Strategy
We identify the exact keywords potential guests use when searching for stays in your area. By grouping these into clusters for your homepage, services, and blog, we ensure your property ranks for the terms that drive direct bookings. We also analyze competitors to uncover opportunities that put you ahead.
2. Technical SEO Audit
A beautiful site won’t book guests if search engines can’t read it. We scan your website for crawl issues, broken links, and indexing errors, while checking essentials like robots.txt, sitemap.xml, canonical tags, and redirects. We also review mobile-friendliness and Core Web Vitals to make sure your site loads fast and works seamlessly for guests.
3. Google My Business & Local SEO
We optimize your Google Business Profile so your property appears in local searches and maps where guests are ready to book. From ensuring consistent contact details across directories to adding high-quality photos and service details, we help you capture more local visibility and turn searches into confirmed stays.
2nd Month: On-site Optimization
1. On-Page Optimization
We fine-tune every page of your website so guests and search engines love it. From optimized titles, descriptions, and headers to a smart internal linking structure, we make your site easier to find and navigate. Adding schema markup for your property, services, and contact info ensures Google highlights you clearly in search results, boosting trust and bookings.
2. Site Speed Optimization
A slow site costs you guests. We make your website lightning-fast by compressing images, enabling lazy loading, and streamlining your code. Faster load times mean a smoother guest experience, higher rankings, and more direct bookings.
3. Analytics & Tracking Setup
We set up Google Analytics and Search Console to track your performance and guest behavior. Conversion tracking shows you exactly how many guests are booking or contacting you, while custom dashboards give you clear insights to make smarter business decisions.
Frequently
Asked Questions
Our 2-month SEO plan includes everything your website needs to start ranking and growing online: keyword research, on-page and technical SEO, local SEO (Google My Business), blog writing, backlink outreach, speed optimization, tracking setup, and monthly reporting.
SEO is a long-term strategy. While some improvements (like faster load times or better click-through rates) can show up within weeks, noticeable traffic and ranking improvements usually appear within 2–3 months, with more growth over time.
Yes. SEO works best when it’s consistent and ongoing. The first 2 months lay the foundation, but maintaining rankings and growing traffic requires continued optimization, content creation, and link-building.
Yes. We review and optimize your homepage, service pages, and any existing blog posts to improve their SEO performance, including titles, metadata, internal links, and content structure.
Yes. SEO works best when it’s consistent and ongoing. The first 2 months lay the foundation, but maintaining rankings and growing traffic requires continued optimization, content creation, and link-building.
We use trusted tools like Google Analytics, Google Search Console, and optionally tools like Ahrefs or SEMrush for deeper insights. We also create custom dashboards so you can see your progress clearly.
Yes. You’ll receive monthly progress reports that show traffic, rankings, blog performance, and key wins. We also provide suggestions for next steps based on the results.